HappyOwl is an AI consultancy built on 20 years of making the complex simple and building automation tools
HappyOwl is a UK AI consultancy for small businesses, based in Manchester and founded by Thomas Davis. It is built on more than 20 years of experience in two things: making complex ideas easy to understand, first in motion design, and building automation tools, including Made By Loop, used by over 6,000 motion designers, and the AI products Ferguson and Warble. HappyOwl helps small businesses find where AI genuinely saves their teams time, then builds and implements the right solutions.
Key facts
- Name
- HappyOwl
- What it is
- A UK AI consultancy for small businesses
- Based in
- Manchester, United Kingdom
- Works with
- Small businesses across the UK with roughly 5–50 staff, by video call, and in person in the North West
- Founded by
- Thomas Davis
- Built on
- 20+ years of making complex ideas easy to understand, and building automation tools
- Tools built by the founder
- Made By Loop (used by over 6,000 motion designers), Ferguson (has reviewed 200+ landing pages), Warble, RollBot
- Approach
- Plain-English advice, a prioritised roadmap, and AI that frees people rather than replacing them
What does HappyOwl do?
HappyOwl finds where a small business is losing time, leads or money to repetitive work, and explains in plain English where AI can genuinely help. It starts with a free 20-minute call, then the Owl's Eye view: a half-day deep dive that produces a prioritised roadmap. HappyOwl then helps build and implement the right solutions, and stays on hand once they're running.
What is HappyOwl built on?
Two disciplines its founder has practised for more than 20 years, which are exactly what good AI consulting needs.
Making complex ideas simple
Motion design is the job of taking something complicated and making it obvious in a few seconds. Most small business owners don't need more AI jargon. They need someone to show them clearly what a tool will do, what it costs and what it saves. Every HappyOwl recommendation is explained that way.
Building automation tools
HappyOwl's founder builds software that takes repetitive work off people's plates:
- Made By Loop: A toolkit for Adobe After Effects that automates the most tedious, repetitive tasks in a motion designer's day. Used by over 6,000 motion designers. madebyloop.co.uk
- Ferguson: An AI landing-page auditor: it reviews a landing page and reports on it. Has reviewed 200+ landing pages. useferguson.com
- Warble: Uses AI to turn voice notes into captioned video posts. getwarble.com
- RollBot: Makes reels and GIFs in seconds. rollbot.app

Who founded HappyOwl?
HappyOwl was founded by Thomas Davis, a Manchester-based motion designer turned product builder. He started it because most small businesses are being sold AI they don't understand, and he wanted to offer plain-English advice and only build what genuinely helps.
What does HappyOwl believe about AI?
AI should take the admin off people, not take their jobs. HappyOwl uses it to free a team for the work they were hired to do. When AI isn't the right answer for a business, HappyOwl will say so, even if it means losing the sale.
Where can I see the work behind HappyOwl?
Talk to HappyOwl
A free 20-minute call to find out where AI would actually help your business.